TOYOTA SOLAR

FLOWERS

These oversized and joyful flowers brought a burst of energy to each stop on the 6-city tour and close to $18 million dollars worth of PR. The Solar Flower sculptures, which included free WiFi, served as seating environments and charging stations for people to recharge their spirits as well as their mobile phones and laptops. 

Our Role: Development, creative production and tour management

Agency: Satchi & Satchi

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RSAC: 80's Pop-Up